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Established in 1976, the Escada brand gained recognition for designing and procing high-end women's wear catered to professional women with high incomes. Margretta, a fashion model turned founder, and later the chief designer until her passing in 1992, emphasized the importance of striking a balance between creativity and market awareness. She believed that true success for a designer required more than just innate talent; it lay in understanding how to blend innovative ideas with a strong commercial sense.
Escada鍒绘剰濉戦犵殑褰㈣薄鏄绠绾︺佸共缁冦佺簿鏄庝笖瀵屾湁涓鎬э紝 characterized by their chic and elegant designs, versatile styles, and practicality. The brand excelled in using unique fabrics and a distinctive color palette, with a focus on functionality and series or standalone combinations. Following Margretta's legacy, Michael Stolzenberg took over as chief designer in 1992, infusing the brand with a youthful and fashionable touch. His designs, inspired by everyday life, combined experimental elements with fresh perspectives, backed by a talented design team from prestigious European fashion schools.
The brand's signature style was further accentuated by bold, eye-catching colors, as seen in the contrast between large geometric patterns and intricate prints, embroidery, and embellishments. Escada offered a wide range of clothing for self-assured, sexy, and indivialistic professionals, showcasing their expertise in crafting exquisite garments.
Escada's procts were distributed through a network of high-end fashion boutiques and their own dedicated stores. The company has expanded into a substantial fashion conglomerate, owning brands like Cerruti 1881, Kenpo Mary Gray, Lauren Ralph Lauren, Schneid & St. John, among others, offering a spectrum of high-quality fashion from haute couture to ready-to-wear. In 1994, the group recorded sales of 11 billion marks, ranking Escada as the fourth-largest clothing retailer in Germany, with the Escada brand being a standout within its diverse portfolio.
Thanks to meticulous market analysis, Escada consistently maintained a leading position in the market, becoming a symbol of German fashion culture wherever it expanded.